Guest commentary: Detroit can win by using genius of the Internet - plus Diverse Business podcast))

 
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BY ERIC SCHMIDT
DETROIT FREE PRESS GUEST WRITER

Throughout history, the American economy has been invigorated through giant leaps forward in technological vision and genius.

Today, most of us imagine the proverbial Silicon Valley garage when we think of innovators at work on the next big idea. But a century ago, the workshops of Detroit gave birth to the innovations that lifted society up.

The auto industry created new economic growth and jobs for middle class Americans. Detroit became a world-class manufacturing center -- the American dream made real.

In the 21st Century, the Internet plays a similar role. Like the auto industry before it, inventions that began in spare rooms and college dorms are generating a new wave of prosperity and opportunity. And that's true right here in Michigan.

Embracing online opportunities
 Recently, I visited Ideal Group, a construction services and manufacturing firm in Detroit. Frank Venegas founded the company in 1979. Today it employs 250 people and generates revenues of $170 million. It's the sort of company that is a bedrock of the local economy in communities nationwide. A classic American success story.

But it's also an Internet success story. For more than a decade, one of the company's divisions has used online advertising to grow its business by up to 40% annually, earning $19 in return for each $1 spent on online advertising.

This is what happens when companies embrace opportunities online. And across Michigan, small businesses are reaping the rewards. In Hartland, patriotic entrepreneur Donna Nakagiri started
Cards4Heroes, specializing in greeting cards for troops, veterans and their families. Thanks to online advertising, she now has a successful business with national reach. In Ann Arbor, gourmet food supplier Zingerman's saw increased revenue and holiday sales online, allowing continued expansion.

In 2010, 43,500 Michigan businesses, Web site publishers and nonprofits made use of Google advertising products, which provided nearly $1.3 billion in economic benefits.

Of course, the Internet has a broader impact on business. Cloud computing enables powerful, affordable applications, like video conferencing and automatic translation. Geo and mobile services allow businesses to find new customers, local and global. As for search -- helping people find things online -- the economic impact is vast and often unquantifiable. A recent McKinsey study conservatively estimated its value for U.S. retailers as $57 billion to $67 billion.

Changing -- and doing more with less

For some businesses, new technology is unwelcome. Progress is disruptive for incumbents. Some will be unable or unwilling to adapt.

But research shows that for every job lost to the Internet economy, 2.6 jobs are created. And the Internet doesn't just displace old industries. It helps renew them.

In 2008, when the economic downturn hit, the U.S. auto industry was in grave danger.  Automakers faced complex and costly restructurings, and needed better, more cost-effective ways to engage with

consumers.

The Internet helped manufacturers do more with less. When TV spots were too expensive, digital advertising proved a lifeline for companies. As automakers rebuilt, the Web provided innovative new
ways to regain consumer confidence.

Last year, Buick ran marketing experiments with Google Goggles, our smartphone camera app. Timed with this year's Super Bowl, Chrysler took to YouTube with its "Imported from Detroit" ad featuring Eminem -- attracting more than 12 million views with a tribute to a revitalized city.
And Ford is partnering with Google to develop smarter cars, which learn from their drivers to optimize performance.

Detroit is a testament to American ingenuity and innovation. These qualities are needed now more than ever. If Detroit can fully embrace the opportunities presented by the Internet, it will usher in a new age of growth and opportunity.

MMSDCs, Louis Green Awarded the Eleanor Josaitis Unsung Hero Award (Front Page Detroit Free Press Story)

Louis Green: Eleanor Josaitis Unsung Hero Award

It's a good thing that the Detroit Free Press prints "good" news once in a while! This was an excellent front page story about Louis Green winning the "Eleanor Josaitis Unsung Hero Award" and his commitment to increasing diverse business across the state. 

"The thing I like most is we get to make a connection with talented business owners and help them make their dream a reality," said Louis Green. 

Congrats to Mr. Louis Green, President/CEO of Michigan Minority Supplier Development Council.

Amplify’d from www.freep.com





Louis Green, president and CEO of the Michigan Minority Supplier Development Council, stands in a skywalk to the Fisher Building in Detroit. Colleagues praise his ability to stay focused and flexible.

Louis Green, president and CEO of the Michigan Minority Supplier Development Council, stands in a skywalk to the Fisher Building in Detroit. Colleagues praise his ability to stay focused and flexible. / PATRICIA BECK/Detroit Free Press

Louis Green was one in a group of 12 children who lived in a south-central Los Angeles neighborhood during the rise of gang violence.

"Out of them, there are seven who are dead, two sentenced to life in jail, one serving 86 years, and I don't know where one is," Green said.

But Green, president and CEO of the Michigan Minority Supplier Development Council, said the tough circumstances of his childhood allowed him to excel.

"It drives me all the time," he said.

That drive has helped him change lives by getting corporations throughout the state and minority business leaders to work together.

It's also one of the reasons Green was selected to receive the Eleanor Josaitis Unsung Hero Award.

Off to Ohio


Green, 50, escaped the streets of Los Angeles when he accepted a full scholarship to Oberlin College in Ohio. There, he received bachelor's degrees in political science and communications.

Green later attended the University of Michigan, where he received a master's degree in public policy.

From there, Green worked in the state economic development office under then-Gov. Jim Blanchard and was hired as an economic adviser for then-Gov. John Engler.

Green has been a chief deputy director of the Michigan Department of Civil Rights, served as a national director of supplier diversity at NBC TV and was on New York Mayor Michael Bloomberg's minority business team.

Six years ago, Green joined the Michigan Minority Supplier Development Council. In the past four years, it has twice won the Council of the Year award.

The privately funded nonprofit is one of 37 Minority Supplier Development affiliates in the country. The organization offers programs and services for its corporate members and minority-owned business owners, as well as networking opportunities.

Each year, the 1,500-member organization facilitates more than $16 billion in purchases from minority businesses.

"The thing I like most is we get to make a connection with talented business owners and help them make their dream a reality," Green said.

Focused and flexible


Mable Jones, public affairs director for AAA Michigan, said she nominated Green for the award because of his ability to stay focused and flexible, come up with strategic plans and advocate for the membership.

"Mr. Green works with our program, and I got to observe his behavior and I was very impressed," said Jones, who also nominated him last year.

Jones said Green offers encouragement and often works quietly behind the scenes. "He knows how to work cooperatively," she said.

Green acknowledged he believes in working behind the scenes to make things happen. He said he thinks the connections in his organization happen because he and his staff try to reach out to the members and corporations.

Helen Ford, director of supplier diversity with AAA Michigan, said Green's ability and dedication to connecting members and corporations from the eastern and western parts of the state makes him essential to building economic growth.

Last year, the council was part of a group that put on a job fair for 5,000 people. And although that's not what the organization typically does, Green said the event helped build more connections.

"I never believe in staying in my lane," Green said.

Read more at www.freep.com

Google explains marketing tools to Mich. businesses

Detroit_news

Jaclyn Trop/ The Detroit News

Detroit — Google Inc. Executive Chairman Eric Schmidt spoke here Thursday with Michigan businesses to explain how they can use Google's marketing tools to level the playing field and make money from their entrepreneurial visions.

The Internet is vital to growing business in an age of increasingly specialized, global markets, Schmidt told the group, which included representatives from Belle Tire Inc., Okemos-based software company TechSmith Corp., Ann Arbor-based global transportation firm Con-way Inc. and Ideal Group Inc., which hosted the event at its Detroit headquarters.

While it's never been easier to create new businesses, he said, it's also never been harder to beat competitors.

"Your economic solution is solved by the fact that the Internet exists," said Schmidt, who served as Google's CEO for 10 years before stepping down this spring. "It's easy to criticize the Internet because it's not perfect, but you want to think about what life would be like without it."

Google's paid advertising program Google AdWords has helped local businesses get ahead in an increasingly competitive market "where a penny one way or the other puts you out of the game," said Louis Green, president of Michigan Minority Supplier Development Council.

Louisgreen

Free Internet tools are the "great equalizer," Green said. "A small firm looks just like a large firm."

Google's targeted advertising tools helped generate $1.3 billion in economic activity for more than 43,000 Michigan businesses and nonprofits last year, a 40 percent surge from 2009, Google said.

The Mountain View, Calif.-based media conglomerate is trying to make further inroads against traditional advertising by noting its search tools can help businesses reach new customers and thrive online for a fraction of the cost of traditional marketing.

jtrop@detnews.com

(313) 222-2575


From The Detroit News: http://detnews.com/article/20110804/BIZ/108040481/Google-explains-marketing-tools-to-Mich.-businesses#ixzz1U7X4Y6kr

 

 

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Pam Perry, Ministry Marketing Solutions
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Relationship Marketing (audio) Diverse business show

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Relationship Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions.

As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

With the growth of the internet and mobile platforms, Relationship Marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data. Relationship Marketing extends to include Inbound Marketing efforts, (a combination of search optimization and Strategic Content), PR, Social Media and Application Development.

Just like customer relationship management,(CRM), Relationship Marketing is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It also involves using technology to organize, synchronize business processes, (principally sales and marketing activities), and most importantly, automate those marketing and communication activities on concrete marketing sequences that could run in autopilot, (also known as marketing sequences). The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. [1] Once simply a label for a category of software tools, today, it generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.

 

Diverse business show: http://www.blogtalkradio.com/diversebusiness

An infographic guide to getting started with SEO

Posted on March 6, 2011 - by Wayne Sutton
Home > Featured > An infographic guide to getting started with SEO

An infographic guide to getting started with SEO

Looking for some information on search engine optimization (SEO), keyword research, site architecture, page optimization, link building, link baiting, social media, and SEO vs PPC? If so datadial has a great infographic called SEO FAQs – A guide. Take a look.

seo faq guideline infographic


Click to enlarge. via datadial


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Great SEO info! Keyword infographic - how to chart! Hear Wayne Sutton and others Social Media Pros on the Diverse Business Show > http://www.diversebusiness.blogspot.com

Diverse Business Guest: LaShanda Henry "Black Business Women Online" creator partners with Black Enterprise

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Black Enterprise Partners with BBWO
Black Enterprise
forms content partnership with Black Business Women Online, the number one social network for women entrepreneurs of color. Starting January 2011, the BBWO network and official blog (sistasense.com) will include exclusive and featured content from Black Enterprise.com in the areas of entrepreneurship, careers, small business, and personal finance. Members will also receive updates on BE events and opportunities ideal for black professionals and minority business owners. (continue reading).

Offerings from Diverse Business show Guest: LaShanda Henry. Shine online and brand like a superstar. Here's how!



 
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