It's a good thing that the Detroit Free Press prints "good" news once in a while! This was an excellent front page story about Louis Green winning the "Eleanor Josaitis Unsung Hero Award" and his commitment to increasing diverse business across the state.
"The thing I like most is we get to make a connection with talented business owners and help them make their dream a reality," said Louis Green. Congrats to Mr. Louis Green, President/CEO of Michigan Minority Supplier Development Council.Guest commentary: Detroit can win by using genius of the Internet - plus Diverse Business podcast))
DETROIT FREE PRESS GUEST WRITER
Cards4Heroes, specializing in greeting cards for troops, veterans and their families. Thanks to online advertising, she now has a successful business with national reach. In Ann Arbor, gourmet food supplier Zingerman's saw increased revenue and holiday sales online, allowing continued expansion. In 2010, 43,500 Michigan businesses, Web site publishers and nonprofits made use of Google advertising products, which provided nearly $1.3 billion in economic benefits. Of course, the Internet has a broader impact on business. Cloud computing enables powerful, affordable applications, like video conferencing and automatic translation. Geo and mobile services allow businesses to find new customers, local and global. As for search -- helping people find things online -- the economic impact is vast and often unquantifiable. A recent McKinsey study conservatively estimated its value for U.S. retailers as $57 billion to $67 billion.
ways to regain consumer confidence. Last year, Buick ran marketing experiments with Google Goggles, our smartphone camera app. Timed with this year's Super Bowl, Chrysler took to YouTube with its "Imported from Detroit" ad featuring Eminem -- attracting more than 12 million views with a tribute to a revitalized city.
And Ford is partnering with Google to develop smarter cars, which learn from their drivers to optimize performance. Detroit is a testament to American ingenuity and innovation. These qualities are needed now more than ever. If Detroit can fully embrace the opportunities presented by the Internet, it will usher in a new age of growth and opportunity.

























